Services
Brand Neutral’s business is helping companies identify new opportunity. Our team's expertise in strategic consulting, environmental science, brand management and new techonology produces winning results that drive profits by improving environmental performance. Our team has worked with companies such as Gap, Sony and Hilton Hotels to decrease cost and generate new forms of value for stockholders, consumers, and the greater community.
Our services include:
Eco-Efficiency
Energy management: Commencing with an energy audit, our experts design a plan that is tailored to our client’s operation and delivers cost-savings, ongoing management support, and employee empowerment.
Carbon strategy:Brand Neutral designs GHG strategic plans that reduce risk and uncover value-generating strategies to meet carbon objectives.
Green procurement: Our experts analyze the full-cost of purchasing decisions and minimize the environmental life-cycle impact to the client and the planet.
Resource management: Through a resource management strategy, Brand Neutral helps optimize asset utilization by designing policies & procedures that increase productivity and minimize waste.
Eco-Branding
Consumer program: Brand Neutral designs unique strategies that involve consumers in environmental solutions. The result is a more meaningful brand experience, a stronger consumer relationship, and additional value for our client, the environment, and the customer.
Brand management: Brand Neutral offers innovative strategies for leveraging a brand’s position for the “green” market. Internal market research capabilities and expertise enables us to work with brand managers to design value-driven, natural brand extensions.
Marketing strategy:Brand Neutral leverages its extensive industry knowledge to work with clients in developing a strategic vision, goals, policies, and tactics.
Stakeholder Engagement: Brand Neutral understands that environmental commitments engage a broad range of stakeholders, requiring thoughtful tactics and approaches. Leveraging our knowledge and NGO relationships, we help our clients align corporate goals, employee initiative, and third-party perception to avoid risk and maximize environmental exposure.
