About Brand Neutral
Brand Neutral helps companies create and sustain a competitive advantage by reducing costs, driving profits and maximizing energy efficiency. We make saving the planet profitable for our clients, deeply meaningful for their customers, and an integral part of brand identity.
“Brand Neutral showed us that earth-friendly practices don't have to be difficult, expensive, or disruptive. They drastically reduced our impact on the planet, in dozens of large and small ways, but it hasn't hurt our core mission of education and entertainment -- it's made us better.”
MIT survey: Climate change tops Americans' environmental concerns
In 2006, people were willing to pay on average $21 more per month to "solve" global warming. This goes to
show that "people want not a little bit more spent but rather a lot more spent to solve this problem—and they're
willing to pay," says Stephen Ansolabehere, a professor of political science at MIT.
Live Earth Case Study
Brand Neutral is the worldwide sustainability strategy and services partner of Live Earth, the worldwide concert series against climate change. With the support of NGO partners like The Climate Group, Stop Climate Chaos
(UK), UN DP China/South Africa/Brazil, Climate Action Network Australia
(CANA) and World Wildlife Fund and others, and local volunteers around the
world, we made Live Earth a resource-efficient, carbon-neutral operation.
We systematically evaluated Live Earth’s energy and resource footprint, recommended reduction and offset strategies, and developed programs to put them into practice. Brand Neutral’s involvement went far beyond the management of carbon emissions and energy reduction, into areas like waste management and recycling, green procurement, and sustainable logistics and transportation.
Our strategic plan, our resource management programs, and our protocols and training materials made Live Earth the largest zero-net-impact public event in human history, and are serving as green management models for artists, performers, and promoters around the world.
For Live Earth's management, Brand Neutral created the Live Earth Green Guide, to help establish and maintain sustainable policies and in its offices and its 9 global concert venues. And for Live Earth's performers, and their crews and support staffs, we created the Live Earth Artist Guide, to help them incorporate environmental consciousness and resource reduction into their tours and their personal lives.
To receive your copy of our case study, please email moreinfo@brandneutral.com
The Prius Effect
In three years, Toyota propelled the Prius from a niche product to a symbol of innovation and environmental responsibility. In our white paper "The Prius Effect," we'll show you how they did it -- and how you can use a strategic approach like Toyota's to transform your own environmental challenges into revenue and branding opportunities.